What would you rather do? Watch video for information or read text?
Obviously there are many benefits to reading text such as:-
The ability to scan the entire info to focus only on the relevant parts.
Fast (unless you're a very slow reader). So it saves time and you don't have to wait for the video to load
And when supplemented with a few images, it provides alot of info.
Videos however can be visually stimulating as well as to provide knowledge regarding products in ways that would not have to rely on our 'imagination'. I can see how a car moves on the road, how a handphone glistens in certain light conditions, how light or comparatively small a portable notebook is and so forth and that's not counting the knowledge you get from audio.
Lets say between an information web page and a video that loads within 5 seconds. Both describes the same product. What tips the scale and what personal requirements you would have for the video to earn your attention over the content on the web page?
Say this video of Delta Airline's inflight safety presentation, would you want to watch this or read it on a brochure (say you have no choice but to read the whole brochure)?
