All successful email marketing programs are founded on a single element: a strong opt-in list. And don't fool yourself - the competition knows it too! Without a professional email tool like iContact's List Builder that encourages communication, captures/collects data through custom sign-up forms, features follow-up welcome emails and is CAN-SPAM compliant with double-opt-in processing; your competitive edge in the market is dead in the water before you even start to swim. That being said, even after you invest in a professional email list growing technology like iContact's List Builder , there are best practices you can implement to grow a healthy loyal opt-in database that: will attract interest in, build desire for, and ultimately generate sales.
Here are 10 top tips learned the hard way.
TIP # 1: LOCATION. LOCATION. LOCATION.
Simple enough right...wrong! For whatever reason there remain a surprising number of companies that fail to prominently position opt-in requests, or include email registration requests on the home page of their website. If they do, many companies limit their opt-in requests to their home page only. As the saying goes, ask and you shall receive, and the more you ask the more relevant customer and prospect data you'll receive. With the optimization of search engines driving traffic deeper into websites and bypassing home pages altogether in the process, it's essential that businesses make the most of this anonymous traffic. Start by requesting email addresses often and in multiple locations. Include opt-ins on every page and go from there. If you're limited to one page only, always choose the first one.
More tips Coming.... Wait for them...